Polaroid

In 1929 America, Edwin Land invented Polaroid and founded the Polaroid corporation in 1937 making polarised sunglasses before breaking into their immediately recognisable place in the world of instant photography. Polaroid injects fun into their ever evolving products, they don't just set trends – you’ll love their unique technology. As they see it you’ll get perfect vision with their eyewear. Providing exceptional value for money, one pair of Polaroid sunglasses simply isn’t enough, but at such low prices you can easily stretch to two or more pairs.

Polarised sunglasses reduce stress and fatigue on the eyes which can be caused by reflective horizontal surfaces. Light waves travel in all different directions and while some prove useful to the human eye, enabling us to see, others such as horizontal light reflect off of reflective surfaces such as paving, snow and water, which results in white, blinding glare. Inside every Polaroid lens is a vertically-aligned polarising layer which disallows horizontal light to pass through. This consequently reduces squinting, eye strain and headaches, as well as allowing you to see the true colours and contrasts of the world around you. ‘With Polaroid's unsurpassable anti-glare properties, you can wear Polaroid lenses all day every day and enjoy whatever you're doing in safety and comfort’ says Polaroid, whose polarisation technologies provide all-day safety and comfort.

UV is also cause for primary concern among those who spend prolonged amounts of time in the sun. Luckily Polaroid sunglasses surpass all safety standards for protection against UVA, UVB and UVC for total protection.

Unlike most budget eyewear brands, Polaroid polarised lenses are without distortion and provide clearer, truer vision without any shape-shifting-side-effects. Instead of using traditional manufacturing techniques where ‘vacuum-forming’ is used to curve the shape of the lens, which temporarily wraps your perception of sizes, shapes and distances, Polaroid uses ‘press-polishing manufacture process which optically fine-tunes the lens while curving it’ says Polaroid, whose unique manufacturing process results in lenses which are optically perfect.

Polaroid provides polarised sunglasses in the styles of current designer models for a fraction of the price. The brand claims that their sunglasses look cool enough for your friends to want them, and will protect you well enough for your boss to want them. It’s true. Polaroid sunglasses are undoubtedly cool and emulate the style of Hollywood's most prised celebrities, as for the latter, who wouldn’t want a pair of Polaroid sunglasses?