The Future is Orange for Orlando

Boss Orange recently announced the new frontman for their latest campaign to be Brit actor Orlando Bloom. The swashbuckling actor fronts the ad campaign for Hugo Boss's new fragrance and is snapped in a black T-shirt and jeans lounging around in a leather backed armchair.

Best known for his role as Will Turner in the Pirates of the Caribbean series, 2010 saw Orlando finish filming the next entry in the hit series and, on top of that, marry supermodel Miranda Kerr in an intimate wedding ceremony.

The new fragrance is being released exclusively in Europe and Boss Orange have selected an internationally recognised European personality to front the new fragrance.