adidas Performance

If adidas' design philosophy was a shape, it would be a square with each corner representing an aspect of their design ethos.

The first corner: Vision. Excellence in sport requires split second reactions and adidas know you can't expect success without having a clear view of the action.

The second is Protection. Where eyes are concerned, safety is everything. No corners cut, no half-measures. adidas constantly research new techonology to ensure the safety of the wearer is paramount.

Corner number three is Fit. Conversely, when wearing an adidas sport frame you shouldn't feel like you're wearing it at all.

And last but not least, Durability. Sports frames must be able to withstand high stress and simultaneously be flexible enough to deal with the highs and lows of sport.

When developing a sports frame, adidas stick to these four ideas and the result is always a quality sports frame that gives an undeniable competitive edge.